This Was Asu Coffee Fest 2025! Flavours, Community, And Specialty Coffee

Once again, you take a deep breath and the coffee fills up the air, and your lungs. You go from stand to stand, accumulating little cardboard cups, and each cup tastes unique, probably a flavor you have never felt before from a country on the other side of the world. This means: you are at the eighth edition of Asu Coffee Fest 2025.


Consolidating itself as Paraguay’s most important coffee festival, the event took place at the former Itá Enramada Hotel Casino this year, on the shore of the Par...

From South Korea to Paraguay: A Woman’s Journey To Elevate Coffee Standards

‘Road to Asu Coffee Fest’ is a five-part storytelling series by The Asunción Times, leading up to the lively Asu Coffee Fest, Paraguay’s premier coffee celebration on July 12 and 13 2025. Guided by Sol and Diego, two passionate coffee enthusiasts exploring the heart of Paraguay’s specialty coffee scene, this series combines exclusive one-on-one interviews, and experiential storytelling. Join Sol Orrabalis in Episode 4: The story of Mary Jung, a South Korean woman who has spent ten years redefini...

Alejandro Murcia And Rafa Díaz: Two Baristas Brewing A Coffee Revolution

‘Road to Asu Coffee Fest’ is a five-part storytelling series by The Asunción Times, leading up to the lively Asu Coffee Fest, Paraguay’s premier coffee celebration on July 12 and 13 2025. Guided by Sol and Diego, two passionate coffee enthusiasts exploring the heart of Paraguay’s specialty coffee scene, this series combines exclusive one-on-one interviews, and experiential storytelling. Join Sol Orrabalis in Episode 3: The story of Alejandro Murcia and Rafa Díaz, two foreign visionaries who tran...

San Juan Celebrations: Music, Food, And Tradition In Asunción's Streets

In Paraguay, every June, San Juan is not just one date on the calendar; it is a beloved celebration of food, memories and joy. In Asuncion, the spirit of San Juan filled the downtown streets where, over the weekend, two fairs welcomed visitors within walking distance of one another.


From 11 AM on a chilly Saturday, smoke, manioc, and meat aromas began filling the heart of the capital. The Palmear Fair – San Juan Edition and El San Juanazo del Centro, organised by AMCHA (Association of the Mov...

Asunción’s K-Pop Craze: Embracing A Global Sensation

Who could have imagined that a group of passionate K-Pop fans in Asunción would spark a movement that now draws hundreds? What started as a niche scene, has grown into a cultural phenomenon crossing age groups in Paraguay’s capital.


K-Pop (Korean popular music) thrives in Asunción thanks to community, consistency, and global appeal. For many young people in Paraguay, it offers creativity, self-expression, and global connection.


Short K-Pop dance performances were seen at anime conventions...

Independence Day 2025: Asunción Vibrates With Flavours And Festivities

Thousands of people flocked the centre of Asunción to celebrate Paraguay’s Independence Day in the midst of a lively and multicultural atmosphere. The capital was home to a variety of events throughout the day, and one of them was the Feria de Sabores food fair.


Organised by the Centro Cultural de la República El Cabildo along with several foreign embassies, the Flavour Fair (Feria de Sabores), allowed visitors a chance to sample local delicacies and drinks from across the world. The Juan de...